Firas Al Msaddi


Firas Al Msaddi is the Chief Executive Office and Executive Chairman of fäm Properties, one of the largest, most successful Real estate firm in the UAE. He founded the agency when he was 25 years of age amidst the global economic crisis of 2009. Firas was driven by his unfaltering belief in the sustainability and endurance of the golden city of Dubai. Today, fäm Properties employs more than 200 members of staff, with a 7,000 square foot Business Bay headquarters and operates an additional 5000 square foot of four other retail outlets.

The firm exclusively manages and runs a real estate investment portfolio of over AED 2 billion mainly in Dubai with a further AED300 million internationally.  On a yearly basis, since 2012, fäm Properties has been recognized as the best top sales performing brokerage for all major mega master developers including but not limited to Dubai Holding, EMAAR, MERAAS and Meydan. And for two consecutive years 2017/18 & 2018/19 recognized by DLD as the highest transacting agency in Dubai.

Apart from leading the huge firm, Firas also manages an investment portfolio for ultra-high net worth individuals in the GCC, while other businesses that he created within the fäm Group are fäm Real Estate Development Advisory, fäm Interior Design, fäm Media 24/7 and fäm Living. He has been called a serial entrepreneur and credits his vision and drive to his parents and wife, all of whom encouraged and inspired him. An extreme-sports fan, he also loves to play chess and learn from the diverse range of people he meets from around the world.

Firas Al Msaddi moved to Dubai in December 2005 from his native country Syria for a new job as a sales executive for Armani Jeans in Deira City Centre. With limited English language proficiency, he worked double shifts in order to learn and develop his skills as quickly as possible. Within 18 months, he set his sights on forging a career in the real estate industry, undertaking more than 50 job interviews. His breakthrough came from a small boutique real estate agency in Dubai Marina mid-way through 2007 and he was quickly headhunted to another agency to assume a Sales Manager role by the end of the year; less than two years later he was running the office and studying for a Bachelor’s in Business Administration in Dubai.

Born in 1984, Firas is married with two young sons and twin girls. He lives with his family in Dubai.