H.E. Aynour Alhussein

CEO & Founder, SMEDistrict Entrepreneurship Program

Entrepreneurship is what describes our leaders of our
tomorrow and it is the vision implemented by H.E.
Eng. Aynour Tatanaki, known as Aynour Alhussein
the CEO of caffeine LLC and the founder of SMEDistrict program to support local entrepreneurs and home grown businesses; An Innovative entrepreneur who is an originally descendant of the royal family that founded the east-side of Libya “Tobruk”, but brought up and raised in UAE all her life.

She has directed private philanthropic efforts toward
humanitarian relief for Arab and African states in
crisis and to promote moderate interpretations of
women empowerment, innovation, CSR programs
and the importance of entrepreneurship education
with various organizations.

She obtained her master degree in International
Marketing and Communications from BU in the
USA and a BSC in industrial design majored in
Product Design from the German University in
Cairo, which was her driving force of innovation
and market understanding, being the first
working female in her family was definitely a
challenge but she insisted to work and promote
entrepreneurship as she believe that’s the main
key that the could grow the economy not only
within the UAE but also within the region and
reduce the unemployment rates of the youth
within the MENA region.

She is an advocate of Innovation and humanity,
where she has a pioneering record of achievements
in the field Marketing and Communications as she
won the title of the “Arab Innovative women of the
year” back in 2014 by the UN for her outstanding
invention “Amendable Surfaces”and marketing
contributions in the field of Marketing Innovations
through QNRF initiative, she has a reputable
professional experience within the GCC and
MENA Region, as a Female Entrepreneur where
she was invited in major events and conferences to
share her insight and vision of Innovation, women
empowerment and entrepreneurship.

She has also worked on various CSR environmental
initiatives with DEWA such as the earth hour with
H.E Saeed Al Tayer and the Mangroves protection in
Jebel Ali for her love and passion of the nature
preserves of the UAE, believing that existing
companies and new emerging business should
promote more sustainable business model to a
balanced green environment of the UAE. She has
also sponsored and organized the “Giving
Roundabout” Initiative with Dubai Police in
collaboration with Dubai SME, RTA, Dubai
Municipality, Dar Al Ber, Red Crescent and many
other entities that her company brought together
under one umbrella as an organizer and a sponsor to
make sure every one participated has earned and
benefited from that successful charity imitative that
donated for the elderly, youth with disabilities and
gave local youth an opportunity to participate and
grow their businesses as well.

Also developing and renovating public schools in Dubai
through her Design, events and marketing company
Caffeine LLC in collaboration with Al-Wasl Properties,
as she believes the main engine of innovation,
knowledge, and building a successful entrepreneur
starts from the foundation levels in school, and that
public schools should offer the best environment and
tools to deliver modern knowledge service to local
students that must be free and premium.

She has also lectured and offered free
workshops to help local youth know more
about entrepreneurship and how they can kick
start their businesses or even accelerate and
develop their existing business in
collaboration with various entities such as
Emirates Foundation, Youth Office, RAK
SME, and many more. Through series of
workshops and consultations done for free
offered by her team members across the UAE.

Finally she has developed a full-fledge program
comprehending the depth H.H Sheikh Mohamed
bin Zayed’s vision to offer local youth real business
opportunities and to cater to the market of SMEs
with an eco system that helps entrepreneurs in
launching and accelerating their innovative and new
profitable businesses in ABU Dhabi in collaboration
with strategic partners within the government and
private sector.

07:00 - 07:25 PM

Saturday 7th March

How to become Unicorn through passion

H.E. Aynour Alhussein
CEO & Founder SMEDistrict Entrepreneurship Program

How to become Unicorn through passion

08:15 - 08:35 PM

Saturday 7th March

“IN IT TO WIN IT” Pitching competition

H.E. Aynour Alhussein
CEO & Founder SMEDistrict Entrepreneurship Program

H.E.Sheikha Noora Al Khalifa
Entrepreneur, Founder of Medpoint Design

Winner Announcements